Karen X Cheng
- theokane
- Mar 22, 2023
- 2 min read
Updated: Mar 24, 2023
Karen is a leader in the industry when it comes to creative content production. Something I (and many other people) talk about is ads vs content. If you sit in any Tik Tok meeting, you'll hear "Don't make ads, make TikToks," which I agree with up to a point. It's not a strategy that all brands can go with. What Karen brings to the table is a creator that has the ability to make content fit for the platform. I haven't had the chance to work with her, and I can't wait for the opportunity to do so.
The content she makes across her channels is mind-boggling. It's as if she is shooting every day of the week, constantly researching new technology, tricks, finding everyday household objects you can use as a tripod to create the perfect transition.
The social content landscape is constantly evolving, from the platforms making updates, new trends emerging, new songs, platforms, technology, and more. Every day, something new comes up, and very few creators keep their fingers on the pulse as much as Karen does. Watching her work is truly amazing.
Karen is a powerhouse in creative ideas and content production, giving advice on how you can shoot complex transitions with everyday objects, BTS, tutorials, and so much more. What really blows me away with her content is the fact she keeps on pushing herself, embracing every change, evolving, showing what's possible with the latest tech, updating her fan base with new approaches to content production. Many of the bigger creators give you a little insight into how they do what they do, but Karen's ‘how-to’ videos show how to make content that is achievable, what you can do yourself, and come away with great results.
She is a new breed of director who embraces social and content. She creates trends, and you can see her style across social and mainstream media. When we talk of influencers, she is an influencer in the creator world, and one of the biggest. They say copying is the best form of flattery, and Karen could not be more flattered by the amount she gets.
The cool thing is, she wants you to push yourself, try new things, try out what she is showing you, share your work, be part of the community. It's no wonder not just brands but platforms flock to her. She understands what audiences want, sets the trends, drives engagement, and gets the views, which is what it (sadly) comes down to in the end.
For brands, you're getting so much more than just a creator. You're getting a social strategist, creative technologist, influencer, trendsetter, businesswoman, and a whole lot more. Collaborating with Karen means you're creating relevant content, not just ads. She is a game changer, and I can't wait to see what she does next.
I decided when I started this blog I would always end with "why you should follow '' (yea i know its only my second post). But if you have not been convinced by the above then I'm not really sure what to say.
Location - USA
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