Rise of the Creator Mentors
- theokane
- Sep 6, 2023
- 3 min read
There's a sea of content creators today. With just a phone, anyone can embark on the content creation journey. As creators gain experience, they often invest in more sophisticated equipment, elevating their work to a professional level. They transition from phone-based editing apps to industry-standard software like Premiere or DaVinci, and some even dabble in 3D.
Interestingly, many of these creators haven't undergone formal training or spent years at universities mastering the intricacies of hardware and software. This is where the 'Creator Mentors' steps in.
Brands often underestimate these channels, which I believe is a grave oversight. These creators are not just attuned to the latest trends; they possess a comprehensive understanding of content structuring. Moreover, they know how to present content in formats their audience recognizes and trust
Ben - Content for content creators
Ben, formerly of Twitch, has transitioned to being a full-time content creator. Whenever he introduces a tool, and you hear, “you should probably download,” then its probably a tool that will make you life ten times easier.
Ben is passionate about offering invaluable tips, tricks, and tools for creators. His content centres around honing your skills as a content creator, covering everything from crafting better captions to sourcing top-notch sound effects and discovering tools that simplify the editing process.
At first glance, brands might dismiss Ben’s content as irrelevant. However, such an assumption couldn't be further from the truth. Diving into his channels, you'll witness a maestro in action. From his concise messaging, sharp captions, and distinctive editing style to his adept use of animations, every video exemplifies the core principles of stellar social content.
So, if you find a spare 10 minutes, get browsing through Ben’s channels. You might leave with a fresh perspective on content strategy for your platforms.
Based – United Kingdom
Josh Glavin
I'm a big admirer of Josh and his content. It might seem that many of these channels end up converging on similar content, guiding creators to sites where they can procure add-ons for DaVinci, craft superior captions, or pinpoint the optimal equipment.
However, Josh, like all creators on this list, possesses a unique flair for presenting his messages. He cleverly employs the very techniques he imparts to his audience. A mantra I often encounter is, "creators should establish their brand." Josh epitomises this sentiment. Delving into his content, you'll discern a consistent formula, rendering his pieces instantly recognizable during a casual scroll. While his videos generally adhere to a familiar structure, he injects novelty by integrating his creative experiments.
Beyond his 'influencer' persona, Josh is a professional videographer. Were I representing a brand in search of content, creators like him would be at the top of my list. They possess a deep understanding of what resonates, and they can craft formulas that enable audiences to instantly attribute content to your brand.
The dedication these creators invest in their channels, including content that might never see the light of day, is often underestimated. Harnessing their accumulated knowledge can prove invaluable when curating content for your brand channels.
Based – United Kingdom
Tyler Tometich
So you want to elevate your content game and produce standout material? Dive into Tyler’s channels. You'll be inundated with innovative ideas and techniques to spruce up your content.
CapCut isn't just any software for your phone; it's transformative. It has empowered everyday creators with tools that previously required intensive training across multiple software platforms.
Tyler's channel is a goldmine for CapCut enthusiasts, brimming with tutorials and creative insights. While his content is rich in tutorials, it also serves as an introduction to VFX, streamlined workflows, and tools such as green screens and transitions.
For brands, channels like Tyler's are invaluable.
They showcase what's achievable without the backing of a large post-production team. While the output may not match the refined quality of established post-production studios, this raw edge is often more suited to social media.
Authenticity is frequently lauded in today's society. However, attainability is equally significant. Platforms like CapCut demonstrate the magic of DIY effects. Create captivating content with a clear brand message, and you might find countless users emulating your effects and sharing them across social platforms.
Take some time and explore. You'll be astounded by the possibilities!
Based – United States
Feel free to leave some comments for any other types of creators you would like me to feature.
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